This number sharing plan of the instant messaging app serves as an add-on to Facebook’s advertisement business. “And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them,” WhatsApp blog writes.
“For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.”
WhatsApp has promised that the updated policies won’t be a welcoming hand to third-party advertisement banners and spam floods. It says that it aims to facilitate a communication channel between you and relevant businesses. Like, your bank would be able to send your transaction details over WhatsApp, you would receive flight departure status and delay notifications directly on WhatsApp.
Facebook has become a lot bigger than TheFacebook which was intended to be confined to Harvard and some other institutions. The company is leaving no stone unturned to propel their business and generate huge revenue. It’s obvious (fingers crossed) that they won’t ask the users to pay for their Facebook accounts. So, using their advertising platform is the only considerable option left. Recently, Facebook has also tied up with Unity to bring Facebook games to desktop computers.
As far the question of privacy is concerned. It’s an apprehension that needs to be explained. But it depends because some people already use the same number for both WhatsApp and Facebook. So, for them, it doesn’t matter much.
How to stop WhatsApp from sharing your number with Facebook?
Untick the checkbox and tap “Agree”. This would stop WhatsApp from sharing your phone number with Facebook.
SMS-based text communication has been shrinking. It’s only used by companies to deliver promotional messages and OTPs for two-factor authentication. Platforms like WhatsApp, with the advantage of end-to-end encryption, have decreased the SMS talks we used to have in the past. It seems they’ve have taken another move to eliminate the SMS completely.
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