Yesterday, Apple published its earning calls for fiscal Q4 2018. Beating its chest with the record revenue of $62.9 billion and profit earned amounting to $14.12 billion, this year’s numbers shattered all the previous records.
International sales had a huge role to play as Apple recorded 61% of its revenue from it. iPhone sales were not as impressive as it sounds as Apple sold 46.89 million iPhones as compared to 46.7 million iPhones sold in 2017.
One major announcement made by Apple in the earnings call is that the Cupertino company will not reveal its unit sales for iPhone, iPad, and Mac from next quarter onwards. This year too, Apple revealed just the number of iPhones sold and bundled every other hardware including Apple, Watch, MacBook and Mac Mini under ‘Other Products.’
Luca Maestri, the CFO of Apple said, “number of units sold in a quarter is not representative of underlying state of business.” These changes will make it difficult for the analysts to analyze how the users received different products.
From next quarter onwards, Apple will only report overall total revenue and cost of sales. The company has also changed its ‘Other Products’ section to “Wearables, Home, and Accessories.”
This newly formulated section will comprise of Apple Watch, HomePod and Beats.
Apple announces the number of units sold because it is a legacy started by Steve Jobs. No other company, including Samsung, the fiercest rival, does not disclose the number of units sold.
The flat sales of iPhones and yet the increased revenue shows that Apple is earning by increasing the price of the devices. It’s a path they have chosen, thus leaving the analysts and investors in the dark.