What Is AMP? Every Basic Thing You Should Know About It

Sort of a diet version of HTML.

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What Is AMP Every Basic Thing You Should Know About It
Image: Unsplash

If you’re in the process of creating a website of your own, you might come across a dilemma if you should create an AMP page or not. Or, if you come across the term AMP or Accelerated Mobile Pages and simply want to feed your curiosity as to what it means, this article will tell you pretty much every basic thing to know about AMP.

Furthermore, this article will not only explore what AMP and Accelerated Mobile Pages are but also how they’re used and how they impact the search visibility of your website content, along with some examples of AMP. So without wasting any more time, let’s get straight to it.

What are Accelerated Mobile Pages precisely?

Accelerated Mobile Pages, or AMP, is a Google-backed project that aims to make lightning-fast mobile pages. The said can is achieved by simply delivering the content through stripped-down code called AMP HTML. To elaborate, AMP primarily builds static content, further allowing content to load in Google search much faster than traditional HTML web pages.

While it’s not different from HTML pages in the basic sense, it’s just a trimmed-down version of it to make the loading of webpages and their content faster than traditional HTML pages.

How is AMP used?

As you might’ve noticed, Accelerated Mobile Pages are primarily used by Google to present content on mobile devices, that too, without the need to go to a website to view the content. To give you a better idea, by going to this link, you can view examples of AMP in Google search. To elaborate, the ‘top stories’ section in Google search is a prime example of Accelerated Mobile Pages.

If you think that AMP helps a website outrank its competition, you’re absolutely right; a website that has created this version of its content is bound to appear on top in Google search results compared to those websites that haven’t.

On the flip side, while Accelerated Mobile Pages have improved loading speeds of web content, it has some limitations too. First off, there’s no support for JavaScript apart from the one in the AMP library; secondly, images only load when you scroll down to them; lastly, it requires a streamlined version of your CSS.

While we didn’t get much into details of Accelerated Mobile Pages, we hope this article clears some doubts about AMP and how they work, with some examples. Lastly, if you wish us to make a detailed article on AMP pages and it’s working, let us know via comments.

If you like this simple explainer, check out our Short Bytes section. We take complex tech topics and break them into short, easy-to-understand articles.

Akshay Bhardwaj

Akshay Bhardwaj

A casual gamer, fascinated with everything geeky, mostly found lazing around. I drink, and I don't know things!