Group_holding_cell_phonesShort Bytes: A study conducted by Assocham and Grant Thornton has revealed that there’s going to be an increase of 10% in the online purchases made through mobile phones. The market is expected to touch $40 million by 2016 from the current level of $30 million.

According to the study ‘Law & Technology: Evolving challenge as a result of fraud in E-commerce sector’, an addition of 200 million Indians will reach the market through their smartphones in coming years. There has been a rapid growth in the number of users making online transactions- from 11 million in 2011 to 38 million in 2015.

“The number of users making online transactions has also grown exponentially, and it is expected to increase from 11 million in 2011 to 38 million in 2015. Government of India’s plan to rebuild and modernise the Indian postal infrastructure and plan to implement Digital India will also boost the e-commerce sector,” says the study.

The report also made an interesting observation about the transaction pattern of women, online which is slated to increase from 26% in 2013 to 35% in 2016, the report highlighted.

The report added that the domestic e-commerce market is estimated to grow at a compounded rate of 63% annually, to reach about $8.5 billion by 2016.

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