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While talking about AI benefits in a blog post today, Google said that it will not indulge in giving away facial recognition API — not until it has worked, “through important technology and policy questions,” at the very least.

SVP of Global Affairs, Kent Walker writes “Google Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions.”

This is not the first time Google has weighed down AI tech over its ethics. Back in July, the tech giant laid down a “code of ethics” when it was asked to pull off its involvement in Project Maven.

Meanwhile, Facial Recognition has popped up many times, throughout the year. We know Amazon is working on “Rekognition“, and it is already in talks with ICE to make better use of its deep learning-based image analysis.

We have learned that China is pretty serious about Facial Recognition technology and is implementing the tech in its surveillance system of the country. Not to mention, Lenovo’s unmanned store in the country that uses ask customers to use Facial recognition before coming in.

Oh! And did I forgot about Taylor Swift? Seemingly, the pop singing star also used the technology for weeding out her stalkers in one of her concerts. As you can see, Facial Recognition tech is on full-throttle and we are likely to see more of it in the coming years.

Also Read: New AI Technique Can Spot Almost “Invisible” Objects In The Dark

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