With a high demand for thin and light gaming laptops, Asian computer brand ASUS is regaining its market share which was lost due to Covid-19.
According to the latest data by IDC, ASUS gained a 15% market in the consumer notebook segment in Q1 2020. The company also saw a 40% increase in sales in Q1 2020 as compared to Q4 2019.
For comparison, the entire consumer laptop market saw a 26.5% decrease in the first quarter of this year as compared to Q4 2019.
ASUS Gaming Laptops To Carry The Brand Forward
Gaming laptops like the ASUS TUF Gaming series of notebooks, which comes with AMD Ryzen mobile processors and Nvidia 1650 GPU are particularly favorite among the crowd.
Although the nationwide lockdown in India led to a decline in the overall economic activity of several industries, ASUS regained 90% of its national sales as compared to the pre-COVID-19 phase.
According to ASUS, demand for high-quality, value for money laptops to support work from home and gaming is on the rise. ASUS gaming laptops are one of the few laptops on the market that offer a combo of AMD Ryzen, Nvidia GTX 1650 GPU, 512 GB SSD, and a 144Hz screen under Rs. 60,000.
ASUS has also seen a steady rise in demand for its ROG and thin and light laptop segments as well.
On this occasion, Arnold Su from ASUS India Business division said, “India has always been an important market for ASUS hence investments and growth strategies have been in sync.”
He reiterated that their effort has always been to reach out to the audience with the most value for money products possible.
ASUS aims to cross the 20% market share by the end of Q3 and a lofty 23%-25% by the end of Q4 2020. To continue this growth trajectory, ASUS is set to launch an array of new products while expanding its offline presence from 100 stores to 200 stores by the end of 2020.
We recently tested one of the latest AMD Ryzen powered ASUS laptops and came out mighty impressed with the device. Here’s to hoping ASUS churns out more quality products in the near future.