Short Bytes: It is estimated that Apple has bagged 94% of the total profits in the Q3 2015, with only 13.4 % share of the total smartphones shipped all around the world. However, brands like Xiaomi, Huawei, who have flooded the market with their low-cost devices haven’t been taken into consideration, as they’ve low-profit percentage on their devices.
The Cupertino company’s market share accounted only 13.5% of the world’s total in the Q3 3015, yet they managed to bag 94% of the total profits in Q3 2015.
These figures have been provided by Canaccord Genuity, a Vancouver-based financial research company. But they do believe that their figures might not be accurate, the tsunami of low-cost smartphones taken into consideration. And Samsung has not been able to compete with apple and keep up with its legacy, with only 11% of the total profits for the Q3.
Canaccord Genuity did acknowledge the fact that their survey results might not be accurate:
At this point of time, the war is between Apple’s iPhone and Google’s Android army.
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“There is that danger that you get trapped in the middle”, said Neil Mawston, executive director at Strategy Analytics. And brands like Microsoft and Xioami do rely on post-purchase revenues, generated through app purchases, providing services and accessories.
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