In 2021, NFTs reached an all-time high in popularity among major tech companies. However, the general public has yet to accept the concept of NFTs.
“In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place,”Samsung said in a statement
Samsung’s NFT marketplace
The NFT aggregation platform will be available on Samsung’s MicroLed, Neo QLED, and The Frame models. The aggregation platform will have NFTs from various marketplaces. Users will be able to browse and buy NFTs directly.
Using Samsung’s new platform, users will be able to preview the art and see relevant blockchain data. Meaning users will see who created the art and who owns it right now.
According to Samsung, the NFT platform uses “Smart Calibration” to view the art piece properly. This feature allows the Smart TV to automatically adjust the settings to match the specifications of the original creator.
Users who already own NFTs can also showcase their collection using this platform and trade. The company plans to release more details about the platform in the coming months.
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater.”Samsung said in a statement
The NFT business has received heavy criticism from the public. Despite such a backlash, many big tech companies are still trying to include it in their ecosystem. Even the South Korean smartphone manufacturer is looking to dip its toes in the NFT marketplace.