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Popular micro-blogging site Tumblr, in order to make itself a ‘better and positive’ platform, will now ban all adult content.

The new step will be implemented, starting December 17 which will lead to the deletion of all the adult content from the platform irrespective of the users’ age. Additionally, Tumblr encourages users to flag his or her adult content and the existing ones will be put in private mode.

Jeff D’Onofrio, via a blog post, said, “Over the past several months, inspired by our storied past, we’ve given serious thought to who we want to be to our community moving forward and have been hard at work laying the foundation for a better Tumblr. Today, we’re taking another step by no longer allowing adult content, including explicit sexual content and nudity (with some exceptions).”

To clear the air, with adult content, Tumblr refers to photos, videos or GIFs promoting nudity and the ones that depict sexual acts.

However, content such as that showing breastfeeding or the process of giving birth, and health-related situations don’t count in as ‘Adult Content.’

Tumblr has taken the step with an aim to make the platform a safe place for sharing of content and ideas.

To recall, the Tumblr app was previously taken down from the App Store due to issues surrounding its content filter criteria.

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