Snapchat, the multimedia messaging app became an instant hit among teens when it first came out in 2011. But times have changed and companies like Instagram and Facebook have long dethroned the platform.
Mark Zuckerberg’s persistence on buying the company proves it further that Snapchat is in really bad shape. Today, Snapchat is seemingly trying to make a comeback.
A Reuters report hints at Snapchat’s plan to introduce a new feature to the platform. The platform, known for disappearing stories, will now allow users to make public posts last longer or even permanent.
According to the sources familiar with the matter, public stories posted via “Our Story” section on Snapchat, will also reveal the user identity.
While the changes to Snapchat might trigger privacy-related concerns among the users, Snapchat is considering all the privacy factors in regard to revealing the user identity.
One person said that the revealing of identity would be only limited to users who post videos and images publicly, and not just friends. Additionally, users will still get the option to delete the shared story.
From the looks of it, Snapchat is gradually following the same path, as Instagram and Facebook did. First, it was Facebook and Instagram who introduced Snapchat-like features on their platform. Now, it seems to be the other way around.