Since the Poco F2 Pro global launch in May, Indians have been waiting for the device to arrive in the country. Anuj Sharma, Poco India Country Director, has now confirmed to Indian Express that Poco F2 Pro won’t be coming to India. However, that is not all there is to say.
The Poco F2 Pro is the top-most flagship from the Poco company. It’s favored by many, although the device is a rebranded version of the Redmi K30 Pro. Poco’s brand trust and market strategy to deliver high-end smartphones at just the right price can be credited to that.
Now that the Poco F2 Pro India launch is a no go, it is bound to break many hearts. For Poco fans in India, above everything else, the device is a successor to all-time hit Poco F1, or at least everyone thought it was.
While speaking to the Indian Express, Sharma said that Poco F2 Pro isn’t the real successor to Poco F1, and the team is “working to bring a true successor to Poco F1 but it will take time for us to develop it.”
Apart from this, Sharma also talked about the re-branding strategy of Poco. Poco has previously been criticized for not living up to the bar set by Poco F1. Most of the Poco devices launched this year are merely the re-branded version of Xiaomi devices launched in China. This has made several people angry as there is nothing new about the product.
However, Sharma argues that Poco devices are a better version of their Xiaomi counterparts. Moreover, he argues that it is tough to create new phones for every segment as Poco is still a relatively new brand. He also says that the same strategy has previously been followed by the likes of OnePlus and Realme, so it’s nothing new. All of this means that the Poco will likely keep the re-branding strategy for now.