OnePlus Co-founder Carl Pei has left the company ahead of OnePlus 8T’s launch. He was working as the director of OnePlus Global and had been with the company for almost 7 years.
According to TechCrunch, Carl Pei decided to leave OnePlus to focus on a new venture. But, there is no information about what his plan is exactly.
Pei, with Pete Lau, co-founded OnePlus back in 2013 when he was only 24 years old. Alongside the experienced Lau, who had worked for Chinese phone-maker Oppo for a decade, he went on to make OnePlus one of the world’s leading smartphone companies.
How Carl Pei Co-founded OnePlus?
The Swedish-Chinese entrepreneur connected with Lau at Oppo, in 2012, while working under him. Two years later, the two former Oppo employees released their own smartphone under the name, OnePlus One.
The OnePlus One was a major hit, exceeding its estimated sales by over 900,000 units. The success of the first OnePlus spawned the OnePlus series of premium smartphones, which is now globally popular.
Pei’s Contribution At OnePlus
At OnePlus, Pei was instrumental in the company’s innovative marketing strategies and created a significant following for the brand.
In 2014’s one-of-a-kind marketing campaign, Pei invited fans to destroy their phone to get a chance of winning a brand new OnePlus. In another popular instance, he launched the OnePlus Two through a VR live-stream on YouTube, a first in the industry’s history.
Apart from this, Pei also acted as the face of the smartphone giant as he attended various conferences and gave interviews on its behalf.
Right now, it isn’t clear what Pei’s departure means for OnePlus and its marketing plan. Also, the 31-year-old hasn’t revealed his own roadmap for the future either. However, we can expect more concrete info to come out in the next few days.