How To Skip Google’s AI Answers With The Web Filter Option?

Image of Google i/o

It’s no secret that artificial Intelligence is everywhere, from helping us do homework to writing code and even making music. Naturally, with Google’s investment in Gemini, the service has also found its way into our search results, replacing traditional media websites with a summary aimed to help users get quick responses. However, Google’s recent announcement of AI-generated search results rolling out for everyone has sparked debates on its potential impact on the media industry as they rely on the search traffic and ads.

google generative ai answer
Google’s Generative AI Answer in Search

Therefore, if you prefer regular articles for your queries or distrust AI-generated summaries, Google has, thankfully, just released a new “Web” filter. The feature removes all the AI stuff and provides a clean experience. Here is everything you need to know about it.

How To Disable Google’s AI Search Answers?

If you’ve used Google’s search filters before, you’re likely familiar with the options for specific content like images, videos, and books. The “Web” filter now joins this list, positioned at the top of the page for easy access to web-driven results. To use this filter and get regular website results only –

  1. Search for your desired query on Google.
  2. In the subsequent results, click on “More” in the filters section.
  3. Select “Web,” and that’s it!
Screenshot of the Google Web filter

Although Google claims that this decision stems from the fact that AI-powered results might not be possible on devices with limited internet access, we believe the real reason is the severe backlash the company has faced from both media houses and users who much rather trust traditional articles instead of an AI-generated summary.

When will the feature roll out for me?

Google has already rolled out the “Web” filter on both mobile and desktop in Europe, with a global rollout scheduled for tomorrow. Additionally, it is important to note that mobile users don’t need to navigate to the “More” section to find the filter.

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