This Single Video Was The Reason Why Google Bought YouTube
Short Bytes: Leading the online video revolution, Google bought YouTube in 2006. While the video-based website was yet to make any profit, a video posted on the website caught a Google employee’s attention and the rest is history. Read more to know the whole story and watch this video of two Chinese boys lip-syncing to “As Long As You Love Me” by Backstreet Boys.
The answer lies inside the vast collection of YouTube itself. Yes, a YouTube video – actually one of the first ones to be uploaded on the website – convinced Susan Wojcicki that Google needed YouTube. Wojcicki, now YouTube CEO, led the search engine giant to acquire YouTube for $1.65 billion.
Nine years ago, back in 2006, Wojcicki was Google’s SVP for AdSense and Adwords. She was given the responsibility to run Google video initiative and look into options to grow the project. Luckily, she bumped into a video of two Chinese boys lip-syncing to “As Long As You Love Me” by Backstreet Boys.
Finding the video impressive and realizing its potential entertainment quotient, she says, “that was the video that made me realize that ‘Wow, people all over the world can create content, and they don’t need to be in a studio.”
Take a look at this video below:
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Also read: A Complete Guide On YouTube Tips and Tricks
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