It seems like Facebook’s troubles aren’t going to end any time soon. Another data collecting firm named CubeYou has been suspended by Facebook after CNBC reported the company of CubeYou’s data harvesting activity through quizzes.
Reportedly, the data analytics company was slurping millions of users’ personal information through personality quizzes such as ‘You Are What You Like’ and ‘Apply Magic Sauce’ that was created by the firm.
Facebook has now suspended CubeYou for misleading users by claiming the data was collected “for non-profit academic research” and selling this information to marketers.
“These are serious claims, and we have suspended CubeYou from Facebook while we investigate them,” said Ime Archibong, vice president of product partnerships at Facebook. “If they refuse or fail our audit, their apps will be banned from Facebook,” Archibong added.
This situation is quite similar to how Cambridge Analytica managed to obtain unauthorized access to 87 million Facebook user data and misused it for swaying elections.
Even though Facebook has opposed the implication by claiming that it cannot control the information that a company mislabels. But it cannot deny that the violation of user privacy by Cambridge Analytica or CubeYou, took place under the company’s watch.
In fact, nothing was done to stop CubeYou until the social media giant was notified by CNBC – suggesting that Facebook has little control over misuse of data on the platform.