There’s no denying the fact that Facebook is struggling to attract teenage smartphone users in large numbers. Its recent attempts like Lasso, Watch, or IGTV were either half-baked or they didn’t turn out to be much effective. Still, it seems that Mark Zuckerberg hasn’t given up.
According to a report from TechCrunch, Facebook is secretly working on another video-based product that’ll target a young audience. Called LOL, this special feed will feature funny videos and GIFs; it’s currently being tested with 100 high school users with their parents’ consent.
The report states that all the content will be divided into different categories: Animals, Fails, For You, Pranks. It’s possible that this new meme hub will get its content from different popular meme pages flourishing on Facebook.
At the moment, LOL is being tested as a replacement of Facebook Watch inside the app. However, it’s not clear if the final product will be a new standalone app or it’ll find some other place inside the existing Facebook app.
From the outside, LOL sounds like another desperate effort from Facebook to lure teens who are regular users of Snapchat, TikTok, or Instagram.
Is it going to be another bust? What are your thoughts? Share your views in the comments section and keep reading Fossbytes.