Facebook Just Changed its Logo, Noticed it Yet?

Facebook is something that come with the label “polarizing” out of the box. You can’t have a neutral opinion about it. You either love its new policies and the content is being served to your, or you loath it quoting its fussy privacy policies. Well, here is another chance to love it or loath it.

Yesterday, Facebook quietly changed its logo for the first time since 2005 and I don’t think you noticed it. When you log on, you will see the same iconic “f” logo and that doesn’t change. But, wherever the full name logo is used, you will see a new design which is a result of a collaboration between Facebook design team and Eric Olson of Process Type Foundry.

Here’s the new and old logo:

The original logo was designed a decade ago by Joe Kral and Cuban Council using Kalvika font. Since then, the Facebook logo remained unchanged to become quite iconic. The logo rarely appears on the Facebook website, so you won’t notice this change.

Fosh Higgins, Facebook creative director said:

When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olsen — whose typeface Klavika was used in the original logo — and developed a custom typeface to reflect where we are now and where we are headed.

Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK

— Christophe Tauziet (@ChrisTauziet) June 30, 2015

The new logo has a single-story “a” replacing the old double-story. The “e” and “o”s are rounder and “b” looks more subtle. The new complete Facebook logo will soon be appearing on different websites and apps, but the “f” logo and the favicon will remain unchanged.

Did you like the new Facebook logo? Tell us in comments below.

Via: Brand New

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