ASUS Launches PUR Doorstep Pickup & Return Service for Accessories in India

To streamline servicing for users, ASUS has announced a new after-sales initiative in India called ASUS PUR (Pickup & Return). The service enables eligible customers to get free doorstep pickup and delivery for accessory replacements, eliminating the need to visit a service centre.

Doorstep Warranty Replacement Across 17,000+ Pin Codes

With ASUS PUR, customers across more than 17,000 pin codes in India can request a warranty replacement for eligible workspace and gaming accessories directly from home. Once a request is raised through ASUS Customer Care (1800 209 0365, Monday to Saturday, 9 AM to 6 PM), the company verifies warranty eligibility and serviceability in the customer’s area. If approved, ASUS arranges doorstep pickup and return, handling the process end to end.

The initiative is part of ASUS India’s “4A framework,” which focuses on Assured Quality, Always-on Support, All-around Coverage, and Added-value Services. PUR falls under the Added-value Services category, extending support beyond laptops and desktops to essential accessories used daily for work and gaming.

The PUR service covers a range of ASUS and ROG-branded accessories commonly used with laptops and desktops. Eligible products include wireless and Bluetooth silent mice, wireless keyboards including the Marshmallow Keyboard, ASUS and ROG backpacks, adapters and GaN chargers, docks and dongles, as well as JoGeek RAM and SSD products

Vishal M, National Service Manager, Consumer & Gaming PC, ASUS Technology India, said, “With ASUS PUR, we are extending our commitment to convenience and reliability beyond devices to accessories that are integral to everyday work and play. By offering free doorstep pickup and delivery for warranty replacements, we aim to minimize downtime for our customers and deliver a truly worry-free ownership experience. This initiative strengthens our ASUS Assurance promise and reflects our focus on building long-term trust with users.”