Session Replay on top sites
According to a study conducted by the folks at Princeton University, hundreds of popular websites are using this technique to record your every activity.
While the stated purpose of this data gathering is having an insight into how users interact with the sites and discovering broken/confusing pages, the extent of these services exceeds the same. On a page, before you submit a form, the text typed in the form is also saved.
As per this study, out of the top 50,000 Alexa sites, 482 were found to be using these session replay services from providers like Yandex, FullStory, Hotjar, UserReplay, Smartlook, Clicktale, and SessionCam.
It’s worth noting that collection of content by a third-party provider might cause leaking of sensitive information like password, credit card details, medical details, banking information, etc. Such data could be further used to perform identity theft and online scams.
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Some of the notable names which were found to be recording user sessions include the sites of HP, Comcast, Yandex, Lenovo, Autodesk, Windows, Crunchbase, Intel, etc. Find the complete list here.
“We do not present the above examples to point fingers at a certain website. Instead, we aim to show that the redaction process can fail even for a large publisher with a strong, legal incentive to protect user data,” the study adds.
What are your thoughts on such session replay techniques being used by reputed websites? Don’t forget to share your views and take part in the discussion.