Xiaomi has stated today that it is going to make its sub-brand Poco an independent company. Poco will now define its own marketing strategy. The step was taken after the exit of top Poco representatives and core members. The first smartphone Poco F1 turned out to be highly successful in the market as the phone was unleashed with high-end specs at an affordable price.
Xiaomi India Managing Director Manu Jain says Poco has made an identity of its own in a short time and is one of the top contenders in its genre in 2020. He concluded his statement by saying that this is the most appropriate time to let Poco operate independently.
The Chinese giant launched Poco to provide high-end smartphones that will give a head to head competition to the flagship smartphones from other rival companies including Samsung and OnePlus.
In an interview in 2018, Head of Poco Alvin Tse stated that their team is working on introducing a number of new smartphones. He also mentioned that Poco will experiment with other gadgets too.
Xiaomi is known for its low-budget and mid-budget smartphones. The company introduced its sub-brand Poco as a flagship killer. When Xiaomi started introducing various high-end smartphones including the K20 Pro, having a sub-brand to do the same became an unnecessary thing.
This may be one of the biggest reasons to declare Poco as an independent brand. Poco fans are still waiting for another iteration of the flagship. However, Xiaomi never stated a reason for not launching any smartphone under the sub-brand Poco despite the first phone Poco F1 being highly successful.
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Recently, a Poco smartphone was listed on GeekBench named Poco X2 which is expected to be the second phone from Poco. As the company has now gone independent, speculations are high that a new smartphone will soon be introduced by Poco.