Will Apple Launch iPhone 12 At September 15 Event? What We Know So Far


Apple has announced the date of the fall’s hardware event. The Cupertino giant will launch its new products on September 15.

It sent out invites yesterday featuring an aqua-colored iconic Apple logo and included a tagline called “Time Flies.” If history is any evidence, Apple will use the event to showcase new iPhones, iPads, MacBooks, and the latest Apple Watch.

Apple generally accompanies the event invite with a title indicating the products we could see at the event. Usually, the fall event is seen as the iPhone announcement event, but things don’t look the same this year.

The 2020 fall Apple event title has raised many eyebrows. It is speculated that Apple is unlikely to launch its latest iPhone 12 at this event, and the company will use the stage to showcase its new Apple Watch Series 6. Hence the moniker ‘Time Flies’.

Here’s why we don’t think Apple will launch iPhone 12 at the September 15 Event

First of all, Apple confirmed in its earnings call last quarter that it wouldn’t ship the iPhone 12 in September this year. Apple CFO Luca Maestri said: “Last year we started selling new iPhones in late September, this year we expect supply to be available a few weeks later.” He didn’t disclose the reason behind the delay, but multiple sources have reported that the delay could be due to the Coronavirus, which led to the shutting down of factories for several months.

Bloomberg’s report by the noted Apple analyst Mark Gurman has also said that the ‘Time Flies’ event will be all about the Apple Watch and iPad Air 4. The report mentions that Apple will launch two Apple Watches this year – the Apple Watch Series 6 and an affordable, refreshed Apple Watch Series 3 to capture more customers. Bloomberg reports that Apple won’t launch new iPhones until October this year.

A tweet from the popular leakster John Prosser also indicated that the iPhone 12 will arrive sometime in October and will not be announced at the fall event scheduled for September 15.

The Verge’s Nilay Patel also tweeted that iPhone 12 won’t be showcased at the “Time Flies” event and will arrive few weeks after the event.


Whether the iPhone 12 will be launched at the September 15 event or not is still unclear, but seeing all the statements from experts and Apple’s statement from the earnings call, the chances are slim.

This isn’t the first time Apple has delayed iPhone shipments. Earlier, the Cupertino-giant announced iPhone X at the September event in 2017 but wasn’t shipped until November due to production issues. Similarly, iPhone XR was announced in September 2018 but wasn’t available for purchase until October as Apple was facing LCD production issues.

Anmol Sachdeva

Anmol Sachdeva

Anmol is a tech journalist who handles reportage of cybersecurity and Apple and OnePlus devices at Fossbytes. He's an ambivert who is striving hard to appease existential crisis by eating, writing, and scrolling through memes.
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