Many people would agree that movies act as a mirror to the society, but with a brain of its own. Most of the cult classics, mysteries, and drama movies revolve around some or the other aspect of the real world.
But one thing that you won’t see in that mirror is Apple’s iPhone, or other Apple products for that matter, especially in the hands of the bad guys aka villains.
Many users have noticed this trend over the years. Back in 2002, Wired published a near-accurate fan theory, where it concluded that almost all the good guys in the famed TV series ’24’ were using Macs while the evil-minded humans could only fancy a PC.
Apple devices have started in Mission Impossible, The Office, etc. to name a few more titles.
Now, a popular name has joined the list of people making the theory more concrete that Apple wants to display its devices and brand name in the best light possible.
Knives Out-fame director Rian Johnson sat with Vanity Fair (via MacRumors) for an interview where he revealed that bad guys aren’t allowed to touch iPhones in reel life.
“Apple, they let you use iPhones in movies, but, and this is very pivotal …. if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera,” said Johnson.
He joked that spilling this “secret” piece of information could potentially “screw” his future projects.
“Every other filmmaker who has a bad guy in their movie … that’s supposed to be secret … wants to murder me right now,” he laughed.
Anyway, all of this goes in line with the kind of image Apple has been trying to create all this long. For years, iPhones have been considered as a status symbol in many parts of the world.
While much contribution comes in the form of pocket burning price tags, Apple’s marketing team deserves credit too.
The company has already put in place the required set of legal measures and other rules to regulate the usage of Apple products in movies and TV shows.
Every year, hundreds of movies and TV shows feature Apple products. Apple officials have worked closely with Hollywood labels to makes sure everything goes fine.
However, it’s a known thing that the iPhone-maker doesn’t believe in paying money to get a placement slot. But it doesn’t mind sending a truckload of iPhone, iPads, and Macs if required.