Here’s The Hidden Purpose Of Facebook’s New Reactions Buttons


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Short Bytes: World’s biggest social networking company Facebook has rolled out the new Reactions buttons that will allow a user to express its emotions in a better way. But, what is the hidden purpose of Facebook’s new addition? Yes, you guessed it right — it’s all about money and data collection.

Facebook has just rolled out its new ‘Reactions’ buttons globally. These six new emojis — ‘love’, ‘haha,’ ‘yay,’ ‘wow,’‘sad,’ and ‘angry’ — were launched to give people more freedom to express their emotions.

In its Facebook post, the social media company explained that it has been listening to people to receive feedback and bring the right set of reactions. To see the new buttons, all you have to do is just hover over the like button or hold it down. However, just like any other feature on Facebook, the new Reactions buttons serve a dual purpose for Facebook. The company aims to collect data about how you react to smileys and improve your News Feed.

Every time you open your Facebook account, you witness a series of posts and pictures that are a result of one of the world’s most influential and controversial algorithms. Facebook believes that feeding its algorithm more and more data is the key to longevity.

In the past, Facebook’s Like button has been as a key source of data for the company that are used to customize your digital life. If you like more pictures, you’ll be shown more pictures — the same goes for other types of content.

Giving users six reactions allows the company to gather more focused data. It will now tell the company if the people are enjoying the posts, finding them happy, or becoming sad.

In a blog post, Facebook hinted at a similar possibility: “Over time we hope to learn how the different Reactions should be weighted differently by News Feed to do a better job of showing everyone the stories they most want to see.”

Facebook primarily earns its money from advertising and shares the data with advertisers to improve their targeting. Although Facebook’s privacy policy states that it doesn’t share the personally identifiable information about its users, it does share the bulk information of users.

What do you think about the new Reactions buttons? Tell us your views in the comments below.

Also read: Google, Microsoft, Facebook, Twitter, WhatsApp Are Backing Apple Against FBI

Adarsh Verma

Adarsh Verma

Fossbytes co-founder and an aspiring entrepreneur who keeps a close eye on open source, tech giants, and security. Get in touch with him by sending an email — [email protected]

8 thoughts on “Here’s The Hidden Purpose Of Facebook’s New Reactions Buttons”

  1. Avatar

    as I guessed, that, being on a website in longer time also increase a website’s business. The longer you stay on the page will make more chances to see the advertising on the pages, and probably u click more.

    before it was easy to click ‘like’ and scroll to the nesx content. now while u hovering on like button, you now have more reason to stay longer as u may have decide between the emoji u wish to put under the post… It’s also an ‘economical game’…

    whatever your article is quite interesting… keep it goin’… like it…

  2. Avatar

    I add people to my Friends list and I Follow companies and groups because I want to see their posts. I do not want Facebook deciding which of their posts I get to see.

  3. Avatar

    I wonder if using the sad button will make the algorithm show us less of that type of post because it makes us sad? I think most people will use the sad button to express empathy. That doesn’t mean we should see less of that type of post.

  4. Avatar

    This may be a bit misleading, since people may feel sad about a post and yet have profoundly sympathized with the situation. You may be angry about some new brought up and yet be still strongly interested in continuing to receive those kind of news since you find them important.

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