Starbucks has been criticized several times over the years for not preventing customers from watching porn on its free Wi-Fi network.
Today, the coffee retailer finally gave in by announcing that it will introduce a filter to prevent customers from viewing porn and other explicit material in its outlets (as reported by Business Insider).
An internet safety organization, Enough Is Enough has been forcing Starbucks and other franchises that offer in-store internet access for years — to block offensive content on their networks.
It is the same organization that pressured Mc Donald’s into blocking porn on its public Wi-Fi networks in 2016.
It has been compelling Starbucks to do the same since then, but the coffee retailer said that it would implement filters only when it finds a content blocker that wouldn’t block unintended sites as well.
Now that it has found one, Starbucks is ready to block access to pornographic sites and other offensive material on its networks in US locations from next year.
This announcement comes after Donna Rice Hughes, CEO of Enough Is Enough, commented earlier this week that Starbucks failed to protect its customers and keep its word by not blocking explicit content.
She said, “Starbucks is keeping the doors wide open for convicted sex offenders and others to fly under the radar from law enforcement and use free, public Wi-Fi services to access illegal child porn and hard-core pornography.”
After this news, Hughes told BI that she was “thrilled” to see that Starbucks is rolling out a solution. However, she also noted that the popular chain was far behind others in taking action as McDonald’s, Subway, and Chick-fil-A had already introduced filters in 2016 or earlier.