Roku, the famous media streaming player, has made its free, ad-based streaming channel, The Roku Channel, live on the internet. It is the first time that Roku has made its service available to non-Roku users.
The channel, which was first launched in the September of last year, has also been launched on selected models of Samsung Smart TVs. Now, it can be accessed from mobile phones, tablets, and desktops. You can visit The Roku Channel by visiting www.therokuchannel.com.
The channel hosts licensed movies from the popular studies such as Warner Brothers, Sony Pictures Entertainment, Paramount, Lionsgate, and MGM. Apart from movies, the content from the channel partners of Roku including FilmRise, Nosey, Vidmark, Popcornflix, YuYu, OVGuide and American Classics is also featured.
This service would generate revenue by showing ads during the streaming. A small portion of the revenue would go to the pockets of the partner channels as well. The company’s plans involve monetizing the content by placing ads in a manner that it doesn’t bother viewers. This is the first time when Roku has made a move to promote its content even though Roku is one of the leading internet video streaming device makers in the market.
Talking about the Roku Channel, the company’s vice president of Programming and Engagement said, “By expanding The Roku Channel to the Web, we’re broadening the access points to high-quality, free streaming entertainment. With Featured Free, we’re making it easy for our customers to see the great, free content already available on the.”
Besides launching their free streaming site on the web, Roku is modifying its navigational features in the Roku TVs and Roku Players. A new ‘Featured Free’ section has been added to the navigational menu which would point to free content from its partner channels. Clicking on the name of the show would take the users directly to the content. Roku has not revealed the name of the channel partners as of now.
The “Featured Free” section would be available for the U.S. users from today onwards and would be launched for the rest of the users in the coming week. The other users can use a VPN and enjoy the free service.
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