Qualcomm Launches New Smartphone: Why Is It A Missed Opportunity?

Is it just another Flagship Smartphone?


Qualcomm just launched a new Smartphone for members of its Snapdragon Insider fan community, made earlier this year. The device is called “Smartphone for Snapdragon Insiders” and costs up to $1,500.

The intent here was to showcase Qualcomm’s Snapdragon chip technology; however, it isn’t special at all. If anything, it is comparable to most android flagship devices, which is quite a shame considering the $1,500 price tag. The Smartphone is powered by Snapdragon 888 5G SoC, which is also a bit disappointing.

You must be wondering why it’s disappointing despite being the most powerful processor. Well, that’s because Qualcomm has already announced a more powerful Snapdragon 888 plus model. They should’ve replaced the older chip with a newer model as that would have been the perfect opportunity to showcase the performance of Qualcomm’s chip technology.

For the price of $1,500, they could have even gone with the Snapdragon 888 successor, which was leaked just a month ago. This could have been a great promotional activity on their end, but now it feels just like a missed opportunity.

Qualcomm’s Smartphone Specifications

The Qualcomm Smartphone was built in collaboration with ASUS and has a lot in common with the Asus’ ROG Phone 5 Ultimate despite being a limited edition phone. The specs, too, are exactly what you would expect from a flagship model released this year.

  • Snapdragon 888 5G SoC.
  • Adreno 660 GPU.
  • Android 11.
  • 512GB of UFS 3.1 storage.
  • 16GB of LPDDR5 RAM.
  • 6.78-inch Samsung AMOLED display (144Hz).
  • Rear fingerprint scanner.
  • Triple camera setup (64MP+12MP+8MP)
  • Primary camera is Sony IMX686 64MP (8K UHD video recording at 30 fps and 4k UHD recording at 60 fps).
  • 8MP telephoto lens for image stabilization.
  • 24MP front camera.
  • 4,000 mAh of battery power which supports Qualcomm Quick Charge 5.0 (up to 65W wired).
  • Wi-Fi 6, Wi-Fi 6E and Bluetooth 5.2.
  • MW08 wireless earbuds (usually go for around $299)

Unfortunately, considering the price point of $1,500, people might consider much better phones over this, such as iPhone 12 Pro, Galaxy S21 Ultra, Xiaomi MI 11 Ultra, and OnePlus 9 Pro.

Nalin Rawat

Nalin Rawat

Nalin is a tech writer who covers VR, gaming, awesome new gadgets, and the occasional trending affairs of the tech industry. He has been writing about tech and gaming since he started pursuing Journalism in college. He has also previously worked in print organizations like The Statesman and Business Standard. In his free time, he plays FPS games and explores virtual reality. Reach out to him at @NalinRawat
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