Google has finally unveiled its latest additions to the Pixel lineup – the Pixel 6 and 6 Pro. The new Pixels feature an all-new Tensor SoC, new cameras, and fancy software features. Moreover, Google is offering various new features and a revamped smartphone overall with the Pixel 6 series. However, the Pixel 6 is not coming to India.
The Pixel 6 series is available for pre-order in select markets, and India is not one of them. Likewise, the Pixel 6 and 6 Pro are only available in the United States, United Kingdom, Australia, Canada, France, Germany, Japan, and Taiwan.
No Pixels For India, Again
There was no mention of a launch in India for the Google Pixel 6 series. However, this isn’t the first time Google is not providing its flagships to the Indian market. It began with Pixel 4 when the company used “Soli,” a technology that is unfit for consumer use in India. Due to legal reasons, Google couldn’t launch the phone in India. Since then, India only got one Pixel release, that’s the Pixel 4a, an inferior variant of the Pixel 4 series.
Although, if we neglect these past things, there could be various reasons why Google didn’t consider launching the phone in India.
Firstly, setting up a production line for new devices in India could cost the company a lot, earning very little through sales. Moreover, the Indian market is dominant in the budget phones category or the sub-20,000 INR (~ $250) class. In addition, the import fees would be too high, which would ultimately increase the phone’s cost. Hence, this business perspective could be one of the probable reasons.
Furthermore, it’s possible that Google didn’t want to take a risk with its “special” Pixel series. In the past, Pixel phones haven’t been precisely everyone’s favorites. The Pixel series has been a hit or a miss, and it’s evident Google worked hard on the Pixel series. From a broader perspective, it could be that the Pixel 6 and 6 Pro will be a crucial point for the future of Pixels.
Finally, there’s another business-based perspective that could be a contributing factor. India isn’t a carried-based market. Meaning, unlike the U.S. and other countries, phones don’t come with locked carriers, and hence, selling a premium smartphone for its entire cost in India could turn out to not be profitable.
If the Pixel 6 series is successful, the tech giant might consider launching its phones in more markets.