The launch event of Galaxy S20 Series, Galaxy Z Flip, and Buds+ was filled with all the pump and show Samsung’s market team could come up with after a year of preparation. There were lots of lights, gigantic screens, and what not!
However, the people and media reporters who came to watch the live-action at Unpacked 2020 didn’t expect the surprise Samsung had in store for them. As part of the pre-event promotion, a bunch of Samsung ads started playing on the screen.
It quickly turned into a constant loop of the same ads that the company kept playing for almost an hour. The Verge reporters, including Dieter Bohn, present at the event took the advantage of the situation and tried to crack some jokes on their live blog.
“I should warn you that watching the same six Samsung ads on a loop for 60 minutes has put me into an altered state for the live blog,” Bohn wrote after experiencing what many people would call, digital torture.
“My mind has left my body and is currently transcending space and time, free to float wherever it will. I am seeing myself from outside myself, gazing upon the crowd with my mind’s eye as we await the unveiling of phones,” he continued.
All of this came after Samsung displayed the Terms of Service for the audience on the gigantic screen. The reporters commented that “Samsung Police” might take them away if they break any rules.
Oh my god Samsung just flashed like a terms of service for the keynote.
Agree to continue: Samsung Unpacked 2020 pic.twitter.com/dvdmkobZOb
— Dieter Bohn (@backlon) February 11, 2020
While many believed the endless loop of ads would stop at some point in the future, and it did. But it was followed by another endless loop of a 15-second promo.
“Samsung is looping the same 15 seconds of teaser footage, and it’s driving some of us absolutely batty,” Chris Velazco wrote on Engadget’s live blog.
However, these folks didn’t seem to complain about the earlier ad loop. Maybe, they managed to skip it altogether.
I also caught sight of the ad loop while watching the live stream of the event. You may find more of such people on Twitter as well.
Seriously, even if it was for less than an hour, Samsung needs to find some innovative ways to keep the audience entertained. Maybe, playing nothing could be considered as an option.