Yesterday, Instagram quietly launched its new Instagram Lite app on Google Play Store without making any official announcements.
The app is very light taking up only 573 KB of space on your phone. This version is only 1/55th the size of Instagram’s native app which consumes about 32 MB of phone memory.
Instagram Lite App offers basic features such as browsing Insta Feed and Stories, filters, editing photos & videos to post on Feed or Stories, and browsing the Explore.
However, it lacks features like sharing videos, Direct messaging with friends and the recently launched IGTV.
Nevertheless, the launch of Instagram Lite will allow more users to join the platform especially in the developing countries where slower network connection and budget handsets with less storage space are major obstacles.
Last month, Instagram launched a revamped mobile website too which was aimed at expanding its user base in such countries.
As for now, a spokesperson for the company confirmed to TechCrunch that the testing with Instagram Lite app has begun in Mexico and it will expand to more countries later this year with added messaging and video posting features too.
In the last one month, Instagram has rolled out new features like group video calling and launched a video streaming platform ‘IGTV’ (here are some tips for beginners) to compete with YouTube. The company also disclosed that it crossed the 1 billion monthly users mark last week.
Instagram is consistently growing with the addition of 100 million users every four months with a major portion of it coming from developing countries. With the launch of its Lite app, Instagram is definitely going to extend its global domination.