News apps are rapidly emerging in the digital era, where Google News still stands at the forefront. While some e-portals are fading on the sidelines of the internet, Microsoft launched a new version of MSN news app called ‘Microsoft News’ for both Android and iOS, confirmed in a blog post on June 20th.
“Microsoft News is the new name for our news engine that powers familiar sites like MSN.com, it also powers news on Microsoft Edge, the News app in Windows 10, Skype, Xbox and Outlook.com” – as described by Microsoft’s Rob Bennett.
Although Microsoft retained its original name on its online news portal MSN.com, it did receive few updates like better organizing and prioritizing your favorite topics. You can also subscribe to your interests to make them reflect on your Microsoft Edge Newsfeed.
Major digital news platforms like Google News, Flipboard, Apple News have already established a loyal user community who are accustomed to their respective user interface. Microsoft’s come-back in the news apps will certainly put out stiff competition in the Android and iOS stores.
The Microsoft News app offers a lot of new features, unlike its old-school MSN app. News Personalization, Configuring Breaking News alerts, a smooth interface for fast readability, night mode, to name a few.
Microsoft puts particular attention on how the news content is curated. It uses its A.I technology to moderate any news content for its freshness, opinion, political inclination and forwards it to the Mircosoft enormous pool of editors. As the blog mentions “This curation process is global, using editors with local expertise.”
With the steady rise in fake news and hate speech subtly shared across news portals, news apps are having a tough time to separate the wheat from the chaff. We’ll see how Microsoft News test out in the real world.