Instagram ranks among the most popular video and photo-sharing social networking platforms, with over 1.3 billion users globally. The app started as a social media platform as it slowly integrated business features. Taking a step further, Mark Zuckerberg, the CEO of Meta, announced today that the company is rolling out a new “payments in chat” on Instagram.
The all-new feature will let users purchase different products from small businesses and sellers while tracking orders through direct messages in the United States. The feature will add convenience for the users as it equips them with an effortless method of paying and tracking.
How do Instagram in-chat purchases work?
The users will begin using the feature by sending a direct message to the “qualified small business” they are interested in buying from. In a similar chat thread, they can pay, track the order and consult the business for any follow-up queries.
The company states that users enquire about their orders with business through DMs on Instagram before purchasing. Still, the feature will let them pay directly to the seller through the Instagram chat head. Meta also claims that such purchases will give users access to in-app chat support.
In the announcement post, Mark Zuckerberg said, “You can now buy products from small businesses and track your order in chat on Instagram in the U.S.” he also added, “Pay with Meta Pay and checkout in a few taps.”
A screenshot was also shared by Meta, which displayed that once the buyer decides to make the purchase, the seller can create a payment requirement. As the user chooses the “pay” button, they will be asked to add the payment information and shipping address. The screenshot displays “your payment will be processed by PayPal.”
Meta states that the small businesses operating in the U.S. who didn’t use shops will now be able to discuss products, create orders with the customer details, and accept payment through different means without switching to another application. As the business is capable of setting up a digital storefront, it can move to shops on Facebook and Instagram.
The company also claims that over a billion people message businesses across its different weekly applications, whether chatting, asking for support, or browsing for a particular product.
The measure is an exceptional choice to promote small businesses and provide them with a reliable yet efficient platform to successfully execute their business operations as Meta facilitates them along the way.