Is Walmart Planning To Join Metaverse?

Another big retailer jumping into the market.


Walmart is seemingly planning to invest in Metaverse. According to several trademark filings, the company plans to dip its toes in NFTs, cryptocurrency, AR, and VR.

The retail giant is seemingly planning to sell virtual goods, including electronics, toys, appliances, sporting equipment, apparel & home decor, etc. There are also mentions of offering customers digital currency and the opportunity to buy and sell NFTs.

According to a separate trademark, Walmart is also planning to offer physical fitness training services and classes in health and nutrition presented in VR and AR. The company has already applied for the use of its name and logo in VR and AR.

Walmart Metaverse store

According to Bloomberg, Walmart has also trademarked names like Verse to Home, Verse to Curb, and Verse to Store. It seems like the company is planning to launch a virtual shopping experience. Let’s hope it isn’t as bad as the one they made back in 2017.

Walmart is continuously exploring how emerging technologies may shape future shopping experiences. We don’t have anything further to share today, but it’s worth noting that we routinely file trademark applications as part of the innovation process.

Walmart spokesperson Carrie McKnight to the Verge

This is not the first time a major retailer has shown interest in Metaverse. Brands like Nike, Adidas, and Gap have already tried to sell their products as NFTs in the Metaverse.

Nalin Rawat

Nalin Rawat

Nalin is a tech writer who covers VR, gaming, awesome new gadgets, and the occasional trending affairs of the tech industry. He has been writing about tech and gaming since he started pursuing Journalism in college. He has also previously worked in print organizations like The Statesman and Business Standard. In his free time, he plays FPS games and explores virtual reality. Reach out to him at @NalinRawat
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