Short Bytes: Donna Dubinsky, in 1985, was a middle manager at Apple. The same year, Steve Jobs proposed completely changing the company’s distribution strategy. Donna Dubinsky did not like the idea of Steve Jobs. So, against the plan, she, rather, gave an ultimatum that she would quit.
One the other hand, Donna Dubinsky thought this was a colossal mistake. According to her, Apple’s success was also largely dependent on distribution being successful.
In 1985, Apple’s corporate culture was not doing well. Steve Jobs was trying his best to take the ultimate control of the company from the then-CEO, John Scully. Steve jobs also considered the Macintosh project to be the future of Apple.
Part of the Macintosh project was building a state of the art factory that would also distribute Apple computers. When a customer ordered a computer, the factory would then build the new Mac and ship it overnight. Steve Jobs was the mastermind behind this plan which Donna Dubinsky found severely flawed.
Within next 30 days, she produced a counterargument and she was promoted to a senior management position running an Apple software subsidiary. After leaving Apple in 1991, she eventually became CEO of Palm Computing, and later founded Handspring, which created one of the first smartphones, the Treo, in 2002.