Tesla has always portrayed their Model 3 as the ace of spades. Sure, Model X and Model S saw great success, but the affordable Model 3 indeed implanted a dent in the Electric Vehicle Industry.
With the early reservations rising up to 400,000, the company is continuously going through a great deal of “production hell,” as Tesla CEO Elon Musk calls it.
In an interview with Bloomberg, Musk told that he slept on the floor of the company’s factory in Fremont, California merely because he wanted to suffer the pain of the workers during the manufacturing disaster of the Model 3.
“The reason I slept on the floor was not because I couldn’t go across the road and be at a hotel. It was because I wanted my circumstances to be worse than anyone else at the company. Whenever they felt pain, I wanted mine to be worse,” said Elon Musk.
Before Model 3 came out in June 2017, Tesla struggled to ramp up the production of the EV, persistently missing deadlines for its goal of 5,000 units per week.
Following the traditions, Elon Musk went highly optimistic about the company ability to ramp up Model 3 production. In May 2016, Musk estimated that his company would make between 2,00,000 and 3,00,000 units in Q2 od 2017. But the company barely made it to 2,685 Model 3 version till the end of 2017
“My desk is the smallest in the factory, and I am barely there,” he says. “The reason people in the paint shop were working their asses off was because I was with them. I’m not in some ivory tower.”
Musk even wore the same clothes for five consecutive days during the time of “one foot in hell.” He also said the manufacturing hell would be over in a month.
After all that struggle, Tesla managed to manufacture 5000 units in the last week of June and assures to lead 6000 Model 3 units by the end of July.