HBO To Stream Free Content On Snapchat Via Snap Mini

HBO Max to launch free pilots of its originals on Snapchat.

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HBO To Stream Free Content On Snapchat Via Snap Mini
Screengrab: HBO Max

What comes as a surprise, HBO Max is the first big streamer to have a Snapchat Mini. The announcement comes in a bid to gain more users on its streaming platform. Moreover, the social media app Snapchat will allow users to watch select pilots of the streaming service’s original series with friends.

For the uninitiated, Snap Minis are small utilities for friends on Snapchat. Snap Minis can be used by Snapchatters to share information with other friends among a variety of things; think of them as an app within Snapchat. This is how Snapchat describes Snap Minis, “Minis make it easy for Snapchatters to share experiences with friends. Whether it’s planning a movie night, making a deck of flashcards, or coordinating which artists to see at Coachella, Minis can bring friends together for just about anything.”

HBO Max show on Snapchat

The highlight of this move on Snapchat is definitely the feature allowing users to watch HBO Max’s original series while chatting with friends. Interestingly, HBO will start off with titles like Craftopia, Euphoria, The Flight Attendant, Game of Thrones, Genera+ion, rebooted Gossip Girl, Looney Tunes, Love Life, Lovecraft Country, Selena + Chef, Titans, Warrior, World of Calm. The initial lineup is definitely worth watching. However, we’ve yet to see if HBO will continue on the platform or if this is just a promotional thing.

Talking about the partnership, HBO Max EVP, DTC Global Product Management Sarah Lyons said, “People love to come together to watch their favorite HBO Max shows and talk about what’s unfolding.” She went on to say that, “Our partnership with Snapchat is another step towards fulfilling that desire for human connection and providing our fans with co-viewing opportunities while deepening their emotional relationship with the brand. We believe humans value recommendations that come from other humans, so having the opportunity for friends to suggest and then subsequently watch content together paves the way for more meaningful discovery.”

How to watch HBO Max shows on Snapchat?

After launching Snapchat, users can watch with a group of friends or just one friend. Now depending on this, users need to open a chat to use Snap Mini. Furthermore, click on the ‘rocket icon,’ which is to the right of the chat bar. After that, users will see the HBO Max Snap Mini in the “Minis” category.

However, Snapchatters will be required to enter their birthdate to access specific age-appropriate episodes. In addition, users can invite up to 63 Snapchatters by sending them a link via Snap Camera.

Ultimately, we believe it is a clever way of promoting the streaming service by Warner media. Watching favorite shows with friends and chatting simultaneously with a bunch of Bitmojis sounds like lots of fun.

Akshay Bhardwaj

Akshay Bhardwaj

A casual gamer, fascinated with everything geeky, mostly found lazing around. I drink, and I don't know things!

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