Short Bytes: Google much-awaited ad-blocker for Google Chrome has arrived as a test feature in the experimental build Canary. The tool blocks all types of ads which are “offensive” according to Better Ads Standards. The ad-blocker is scheduled to arrive at Google Chrome in 2018.It was known in June that Google would be launching their own ad-blocking tool for Google Chrome sometime in 2018. Chrome would block ads which don’t incline towards the Better Ads Standards set forth by the Coalition for Better Ads. It’s also a replacement of the Ad-block Plus developed by Eyeo GmbH.
You can download Canary from Google Play and run it alongside the regular Chrome build. The option to enable the ad-blocker can found in Settings > Site Settings > Ads. Turn on the “Block ads from sites that tend to show intrusive ads” toggle button.
The type of advertisements prohibited under Better Ads Standards includes pop-ups, flashing animated cards, prestitial ads – which prevent the user from seeing the content on the web page.
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Moreover, for the publishers, Google is planning to include a tool which shows a message to disable third-party ad-blockers along with an option to subscribe for paid ad-free version of the website.
Publishers can also take advantage of another Google-made tool which allows them to review the ads that appear on their websites and change to fit under the guidelines of the standard.
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