Google has long dominated the internet world with its services. From Android smartphones to Chrome browsers and Google search engine, the company has all the aces up in the deck.
But Google’s tactics and cheap tricks to achieve this dominance is quite overlooked when it comes to the eyes of the regular public. For instance, Google abducting traffic from the privacy-focused search engine rival DuckDuckGo.
For a long time, a small percentage of people searching for DuckDuckGo were getting transferred to the Google search engine since Google owned the webpage Duck.com.
However, after a few rounds of tweets and complaints, Google has “dropped” its authority over the webpage. Google comms VP Rob Shilkin tweeted that a new landing page will give people an opportunity to visit DuckDuckGo straight from Duck.com. And DuckDuckGo seems to be satisfied with the change.
Anyhow, this new move from Google is not some “big realization” — instead, it’s an indirect result of massive $5 billion fine from the EU commision.
The fine was a result of Google violating the antitrust laws, which forces manufacturers to deliver smartphones with pre-installed Android apps.
Consequently, Google responded in blog suggesting how Google had “painstakingly balanced the needs of everyone” and that the ruling will upset this and cause the detriment of user experience.
For most of the people, Google search is another name for the internet. This kind of conditioning has made it difficult for the rival engines to come up to the rank of default search engine for web surfers.