Facebook Secretly Launches A Meme-Making App On App Store


Despite social media platforms overflowing with memes, there appears to a scarcity of professional-looking meme-making apps for Android and iOS.

However, that might change since Facebook itself has dived into the meme-making world. This week, the social tech giant released a meme creator application known as “Whale.”

Whale – The meme creator app

Developed by Facebook’s experimental app division NPE (New Product Experimentation), the Whale app essentially enables users to add meme-styled text, emojis, filters, effects to an image.

The app features social media threads of Facebook, Instagram, Messenger for immediate sharing of your original meme. The app appears to have pre-loaded meme templates for popular memes as well.

While we weren’t able to test the meme generator, the screenshots evidently show its bright future since it’s all about meme nowadays. The Whale app is currently only available on the Canadian App Store, i.e., only for iPhone users in Canada.

As for the pricing, the Whale app description says, “No distractions, no hidden subscription pricing.” Surely, there are no intrusive advertisements, however, we can’t be sure of the exact pricing or if there is one in the first place.

Facebook NPE’s previous attempts

Previously, Facebook’s NPE team has come up with two different apps — a live music app titled “AUX” and a messaging app known as “Bump”.

AUX is a “DJ for Your School,” according to the app’s description. The app is focused on school kids and teens who join a party at a specified time, play their playlist and compete for who played the best songs.

The other app, Bump, is intended for college going students that help people connect with people by giving them icebreakers to respond to using text.

According to Facebook, the idea behind NPE apps is to go creative and “give entirely new experiences for building community.” However, we would recommend Canadian users to not get too much into the apps since Facebook has a habit of shutting down apps that don’t attract much userbase.

As for the NPE team, here is what Facebook said back in July: “We decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not useful to people.”

Also Read: Wikipedia Co-Founder Launches ‘WT:Social’ To Rival Facebook And Twitter
Charanjeet Singh

Charanjeet Singh

Charanjeet owns an iPhone but his love for Android customization lives on. If you ever ask him to choose between an iPhone, Pixel or Xiaomi; better if you don't.
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