Facebook has been under users’ scrutiny for various reasons; one of them is discrimination caused by the ads on the platform. To curb this, the social networking site is revamping its ad-targeting system for housing, employment and credit ads.
The new ad-targeting system will no longer discriminate against users on the basis of race, ethnicity, sexual orientation and religion.
The changes are the result of a settlement with various civil rights organizations such as the National Fair Housing Alliance (NFHA), as well as the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and more, which have accused Facebook of ad bias on the platform.
After several accusations, Facebook removed thousands of advertisements that caused discrimination.
Under the new system, advertisers won’t be able to target their audience for housing and employment adverts based on age, gender or zip code. Additionally, multicultural affinity targeting will remain unavailable.
Furthermore, Facebook will introduce a new tool which will allow users to view and search for all the housing ads in the US, even if the ads are not shown to users.
Facebook has suggested that it will continue to improve its ad tools for an unbiased platform.
To recall, Facebook was previously charged against gender-biased ad-targeting, wherein only male users were targeted for specific job adverts, excluding women and non-binary users on Facebook.