Piracy On Facebook: Here’s What Happened In H2 2020

Facebook says it's proactive at deleting copyrighted content.


Facebook piracy is a thing, and you can find many people sharing copyrighted content on the social network giant’s Facebook and Instagram platforms. Like Google, Facebook also takes regular measures to sanitize its platform from time to time and protect intellectual property rights.

The Mark Zuckerberg-led company released its transparency report of the second half of 2020, where it details how much pirated content was deleted from Facebook last year.

What does the Facebook Transparency Report say?

The Facebook transparency report covers the time frame between July to December 2020. The company says it proactively removed the majority of pirated content from Facebook and Instagram between the time frame.

As per the report, 9,822,070 (77.9%) copyrighted content pieces on Facebook were removed proactively. The number was 2,170,529 for Instagram which is 59% of all copyright-related removals.

The company also took measures against the counterfeit content present on its platform, where 335,765,018 (99.7%) pieces of potential counterfeit content were removed from Facebook and 2,696,272 (82.8%) from Instagram.

How does Facebook piracy tracking works?

Previously, Facebook added tools that automatically blocked links to torrent sites like The Pirate Bay that were shared on its platform. To curb the spread of the copyrighted content, Facebook uses various automated tools. For that purpose, the social network has home-baked tools called Right Managers and Commerce Ads & IP Tool.

Rights Manager scans for images, videos, and audio files on Facebook and picks them for removal if found infringing the copyright. The other tool allows brands to search across Facebook Ads and Markplace to report any copyright infringement.

In addition, Facebook also takes the help of a third-party tool called Audible Magic for content identification.

In the past, we’ve also explained how Netflix and Amazon Prime piracy takes place. You can check out the linked article to know how HD quality gets uploaded to pirate sites in no time.

Copyrighted content removal is on the rise

The internet has given more people the opportunity to showcase their talent on a global stage. But some people want to sail on others’ boats. Hence, social networks, video sharing services, streaming platforms, etc., have their automated systems in place.

The most popular of them is YouTube Content ID which flags copyright video and audio present on the video-sharing platform. After a copyrighted content is detected, the uploader can either chose to remove it or share a chunk of their revenue with the rights holder.

Of course, these systems are automated and can run into an error sometimes. In that case, uploader can dispute the claim as well.

Anyway, all these measures are only reducing the reach of copyright-protected content on the web.

Aditya Tiwari

Aditya Tiwari

Aditya likes to cover topics related to Microsoft, Windows 10, Apple Watch, and interesting gadgets. But when he is not working, you can find him binge-watching random videos on YouTube (after he has wasted an hour on Netflix trying to find a good show). Reach out at [email protected]
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