Why Facebook Pages’ Total Likes Will Drop from March 12?



[Updated to include new content]

Our Facebook page Hacking News and Tutorials witnessed a sudden decrease of 10,000-15,000 likes this week. This was expected due to the change in Facebook’s policies. Our page was having near about 1,032,000 likes and now we are at near about 1,020,000 likes.

As you’ll read ahead you will come to know about the decrease in Facebook page likes took place from this March 12 and the reason behind it.

Why Facebook Pages’ Total Likes Will Drop from March 12?

This a bad news for Facebook page admins. Facebook is updating its likes counting system and it’ll result in some decline in the total number of likes.

But, there isn’t much to worry. These likes which will disappear from my website’s Facebook page and your pages isn’t legit, anyway. Facebook is going to remove the inactive accounts from the next week, including the deactivated and deceased accounts.

Why this change?

Facebook said it’s doing so to increase business results because it will give the page admins an up to date insight of users and so it’ll help them to focus more on the active users. Facebook already filters comments and likes generated by memorialized or deactivated accounts to keep the data consistent.

Page admins are seeing the following message on their admin panels notifying the same:


We’ve recently updated the way we measure how many people like your page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts.

The social networking giant said that now companies will be able to use Facebook Custom Audience tool in a better way to get a “lookalike audience.”

Also read: How to Make Your Facebook Page Popular

This decrease in the likes will begin from March 12 and the page admins will see a slight decrease in their number of likes. The page admins have nothing to worry about because these removed likes are the people who are inactive on the page. If a deactivated account is reactivated, the account will be again added to page likes.

Facebook is making many changes these days to improve user experience. Past week Facebook updated its tool to report suicidal posts to help the needy person.

 Page admins, having anything to say about this move by Facebook?
Stay tuned for latest social and technology news from fossBytes!


Adarsh Verma

Adarsh Verma

Fossbytes co-founder and an aspiring entrepreneur who keeps a close eye on open source, tech giants, and security. Get in touch with him by sending an email — [email protected]
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