Deepfake videos and AI-manipulated videos have been notoriously used to sway reactions of the masses in the past. With upcoming elections in the United States of America, Facebook has announced to ban deepfakes and other manipulated videos from its platform, excluding the content that is parody or satire or video content that has been morphed to omit or change the order of words.
Facebook has decided the following two criteria for banning misleading manipulated videos:
- Videos that have been edited or synthesized in a manner that makes it tough for an average person to discern from the original video or would mislead a person by manipulating the actual content said in the unedited video.
- Video has been created by deploying artificial intelligence or machine learning for merging, replacing and superimposing content onto a video to make it look like an unedited video.
The ban was anticipated after an artificially edited video of House Speaker Nancy Pelosi (D-CA) made rounds on social media networks.
Facebook mentions that the infamous video does not violate its policies, therefore, it will not remove it from its platform. YouTube, on the other hand, removed the video.
In its blog post, Facebook says: “Videos that don’t meet these standards for removal are still eligible for review by one of our independent third-party fact-checkers, which include over 50 partners worldwide fact-checking in over 40 languages.”
According to the rules defined by Facebook, it is still not exactly defined what type of videos it will remove as it excludes parody and satire. The problem arises when a morphed video is a satire or parody for one individual and offensive for another. After facing severe backlash from users for manipulated videos, the social media giant needs to draw a clear line to curb this menace.
What do you think about Facebook’s ban on deepfake videos?