BMW Owns and It’s Not Selling it to Google


google-alphabet-bmwShort Bytes: Just a day ago, Google announced that it’ll be restructuring itself under a new parent company named Alphabet. But, to everyone’s surprise, Google doesn’t own and its trademark.

Ever since Google co-founder Larry Page stepped down making Sundar Pichai, the new CEO, a lot of news about the tech giant have been surfacing on the internet. In a surprising news, Alphabet, the company that owns Google now, is under the scanner for alleged infringement of trademark “alphabet”.

BMW claims to own the trademark “Alphabet” and .com domain for it. According to NYT sources, BMW is considering a legal action against Google. The general rule of trademark infringement states that two companies can use the same trademark as long as there is no scope for any confusion in the minds of the customers. While Google’s Alphabet deals primarily in internet and other wide range of services, BMW’s alphabet deals with service packages to corporations with vehicle fleets.

BMW is an automobile manufacturer while Alphabet owns Google, which recently introduced the self-driving cars. Hence, the possibility of confusion in the minds of the customers can not be ruled out completely.

As far as the domain name is concerned, Google’s Alphabet domain is while BMW has rights over, hence the two can continue using their domain names. It’ll be interesting to see who wins this battle of trademarks.

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Aprajita Tripathi

Aprajita Tripathi

Passionate about writing, equality and justice. I'm defined by the books I read, the music I listen and the conversations I have. P.S. Wanderlust is my middle name.
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