Short Bytes: Just a day ago, Google announced that it’ll be restructuring itself under a new parent company named Alphabet. But, to everyone’s surprise, Google doesn’t own Alphabet.com and its trademark.
BMW claims to own the trademark “Alphabet” and .com domain for it. According to NYT sources, BMW is considering a legal action against Google. The general rule of trademark infringement states that two companies can use the same trademark as long as there is no scope for any confusion in the minds of the customers. While Google’s Alphabet deals primarily in internet and other wide range of services, BMW’s alphabet deals with service packages to corporations with vehicle fleets.
BMW is an automobile manufacturer while Alphabet owns Google, which recently introduced the self-driving cars. Hence, the possibility of confusion in the minds of the customers can not be ruled out completely.
As far as the domain name is concerned, Google’s Alphabet domain is abc.xyz while BMW has rights over alphabet.com, hence the two can continue using their domain names. It’ll be interesting to see who wins this battle of trademarks.
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