Apple has been long-rumored to unveil its video streaming service, which will finally make its entry on March 25. In addition to various speculations around the new service, a new one tips at a new strategy Apple might adopt for its video streaming service.
As per a report by Recode, Apple is expected to introduce its video streaming platform to showcase its rival services’ content (such as HBO Now, Hulu, and more) on it and get some part of the revenue generated by such services.
In addition to this, Apple’s video service will host content by Apple as well. However, it will be limited in number.
Even though Apple has been displaying content by others on Apple TV, the new announcement will be an overhauled version of the same with Apple providing all the content in one place.
Additionally, Apple’s service is expected to offer its subscription bundles (where Apple gets to decide the prices) for various services which could be relatively cheaper than the services when bought from the original platform.
While it will be selling others’ content on its platform, Apple is likely to be in direct contact with users as they won’t be redirected to the rivals’ platform but will view content from Apple’s service itself.
Apple’s idea of video streaming service aims to generate a lot more revenue, which seems to have failed on the iPhone front.
It could prove fruitful for the Cupertino company as users could love the idea of viewing a plethora of online content at considerably lower prices.
However, we still need to wait until the March 25 event to get a better idea of Apple’s plans.
So stay tuned to Fossbytes for more information.