Next stop at the Apple event is the new Apple TV. CEO Tim Cook announced that the next-gen has arrived with 4K playback support, so the streaming box is aptly named, Apple TV 4K.
What complements the 4K capability is the support for the High Dynamic Range (HDR) – both HDR10 and Dolby Vision – which makes the colors on the screen more vivid and realistic.
The Apple TV 4K demo featured the ATM robbery scene from Spider-Man: Homecoming. The device includes the latest Apple A10X Fusion chip which promises up to 2x CPU performance and 4x GPU performance.
Apple is working with big studios to bring 4K HDR content iTunes, also from Netflix and Amazon. Apple will upgrade your existing HD movies bought on iTunes to 4K HDR for free. Many local services and live sports streaming with scores and timing overlays to Apple TV as an effort to increase the scope of the content for the users.
Apple TV 4K will be available on September 15th at a price tag of $179 (32GB) and $199 (64GB). The shipping will start on September 22.
Our complete coverage on Apple iPhone launch event 2017.