Amidst the roaring sexual harassment cases at Google, Apple has launched an app development program for female entrepreneurs. Entrepreneur Camp, a technology lab focused on app development, will begin from the upcoming January.
In the two-week camp, female founders will get an opportunity to learn to code from Apple engineers in one-to-one sessions. In addition to coding sessions, the camp would also offer female-identifying founders to attend sessions on design, App Store marketing, and technology.
To participate in the Apple Entrepreneur Camp, the company must have a female founder or female co-founder and the development team of the company must have one woman.
Companies engaged in Android app development could learn about the Apple ecosystem and interact with the app makers at Apple.
Esther Hare, Apple’s Senior Director of Worldwide Developer Marketing, said to Techcrunch, “We wanted to focus on women who already have an app-driven business, and we don’t require them to have an iOS app.”
She also said that the program aims to help women get funding for their companies and Apple has a role in “bringing women into more leadership roles.”
Under the program, the participating companies would be eligible for one year of membership to submit apps to the Apple App Store including access to beta software, extensive beta testing tools, and app analytics. Additionally, the woman founder, co-founder, or CEO and woman developer would receive tickets to Apple’s annual developer conference WWDC.
The participating companies can bring up to three members from their development team out of which two members must belong to female gender and the third member could be of any gender.
This is the first time when Apple is organizing a female-centric program. You can check eligibility and apply for the program by clicking on this link.
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