What might have scratched Apple’s wounds was the innocent video by Brooke Amelia Peterson that gave viewers a peak of employee-specific QR codes. And possible internal codenames of device prototypes were visible on iPhone X’s screen in Anderson’s video, according to a report by The Verge.
The iPhone X video became viral overnight later appeared on publications including 9to5Mac. It was immediately taken down (only to reappear elsewhere) by Anderson after Apple asked her to do the same. But the strict rule had already been broken, violating Apple’s prohibition of shooting videos inside the campus.
Later, another video was posted by Anderson in which she said that her father had apologized and took full responsibility for the incident. She also pointed out videos posted iPhone X by other YouTubers, including a link to MKBHD’s hands-on video in the description.
Apparently, Apple might have allowed those YouTubers to record videos during press events. So, they don’t seem to be breaking the rules. And even if hands-on videos exist on the internet, Apple isn’t that company that takes such things casually as there are legal documents which one needs to remember.
Meanwhile, there were reactions on the platforms like Reddit. Some blamed her for being the cause of his dad’s dismissal, some other blaming dad for being careless when the video was shot, and some telling their examples. Read some of them below: