Inside AMD’s 2016 Plan To Challenge NVIDIA With Its New Polaris Graphics Cards

Image | AMD
Image | AMD

Short Bytes: Even though AMD brought numerous improvements in its current Fury range of graphics cards, NVIDIA continues to capture more than 80% high-end GPU market. To change this scenario, the company will be unveiling its new GPUs based on new Polaris architecture later this year. To be launched in two versions, the company aims to target the “console-class gaming on a thin-and-light notebook.”

In 2016, AMD is looking to capture a bigger chunk of the graphics card market which is currently ruled by its rival company NVIDIA. Turning up the heat to make things more competitive, the company is working on two versions of its upcoming Polaris GPU architecture. Called Polaris 10 and Polaris 11, the company is making these separate versions for two segments — lightweight and entry-level systems, and premium gaming machines.

Just a week ago, AMD told the world that its new GPUs are based on a 14nm FinFET manufacturing process that provides substantial improvements in performance-per-watt. The company compared its GPU against the mid-range NVIDIA GTX 950 graphics card and showed that it used less juice while playing Star Wars: Battlefront at 60 FPS.

“AMD Polaris is a completely new fourth-generation Graphics Core Next with a very high increase in performance.”

Calling Polaris AMD’s most revolutionary jump, graphics chief Raja Koduri said that the company has “redesigned the main processor, a new geometry processor, a completely new fourth-generation Graphics Core Next with a very high increase in performance.”

The existing AMD graphics card range named Fury was already an improvement over its predecessor. While NVIDIA still continues to capture more than 80% GPU market, AMD is expecting to gain more with Polaris architecture.

“We decided to do something exciting with this GPU. Let’s spike it so we can accomplish something we hadn’t accomplished before,” Koduri said.

Talking to VB, Koduri also outlined AMD’s future ambitions in the VR. Calling the current VR image quality much poorer than a simple hand mirror, AMD aims to get that mirror-like quality or “photorealism in VR”.

Are you excited to use AMD’s Polaris GPUs on your next gaming PC? Tell your views in the comments below.

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Adarsh Verma

Adarsh Verma

Fossbytes co-founder and an aspiring entrepreneur who keeps a close eye on open source, tech giants, and security. Get in touch with him by sending an email — [email protected]
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