Competition in the video streaming arena is getting hotter each day. With Netflix leading the race and Hulu working hard to catch up, Apple and Disney are also planning to spend tons of money to grab a piece of the pie.
In a related development, Amazon is working to deliver a new, free video streaming service that’ll be focused on Fire TV users. This service, called Free Dive, will be ad-supported, according to a report by The Information.
It’s obvious that parallels will be drawn between Free Dive and Roku’s recently released Roku Channel. Meanwhile, if you’re looking for some other free alternatives, do check out our list of best sites for free movies and TV shows.
This service is currently being developed by Amazon’s movie database subsidiary IMDb. For bringing more and more content to the service, Amazon is in talks with the major studios to license their older TV shows.
It’s worth noting that Amazon Fire TV has a huge customer base of about 48 million users. A free and ad-supported service will mean that the company will have a bigger opportunity to claim greater profits in the $70 billion TV-focused advertising market. Last quarter was pretty good for the company in terms of revenue from ads as its revenue grew 132% from similar categories.
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