Facebook received the shock of its life after it was confirmed that the data of as many as 87 million users was leaked under the Cambridge Analytica scandal.
Since then, Facebook is under the constant scrutiny from the general public and law enforcement authorities alike. A recent study conducted by Pew Research Center has revealed that 44 percent of U.S. users aged between 18 and 29 have deleted the Facebook app from their smartphones in the last year.
Another statistics obtained from the study disclosed that 26% of Facebook users aged 18 years or older had deleted the Facebook app.
The study was conducted in the United States between May 29 and June 11 after the shock revelation of the Cambridge Analytica scandal.
This data suggests that Facebook has lost a large number of users since the scandal and it is a matter of concern for executives at Facebook mainly because of the younger generation discarding the social networking website.
In the survey, users were also asked whether they tweaked the privacy settings in the Facebook app in the past 12 months to which 64 percent of the users aged between 18 and 29 responded in affirmative. The data also showed that just 12% of users aged above 65 and above deleted the Facebook.
The entire data suggests that age is a factor in how users react to privacy and are concerned about data leak.
The Cambridge Analytica scandal resulted in one in ten Facebook users downloading their personal data that was made available by the tech giant after the backlash. What makes the situation more concerning for the Facebook is the fact that out of all the users who downloaded their personal data, 37% decided to delete the Facebook app from their smartphone.
Despite the stats revealing that more and more users are opting out of the data hogging app, Facebook is climbing its way in terms of stock prices, and it seems like it’s all that matters.
What are your views? Did you think about quitting Facebook post the Cambridge Analytica scandal? Let us know in the comments below.